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Privacy Policy


AMI – African Management Initiative (“AMI”), the provider of online and blended educational and social learning services aimed at companies in various African countries, respects the privacy rights of individuals and is committed to handling Personal Data responsibly, in accordance with applicable law and this Policy.

In this Policy, “Personal Data” means information which relates to an individual and which identifies that individual, either directly or indirectly (together with other information that is reasonably likely to come into AMI’s possession), such as your name, email address or membership details.

This Policy applies to Personal Data collected and processed by AMI, a company organised under the laws of the Republic of Mauritius and having registered offices at 24 Dr. Joseph Rivère Street, Port Louis, Republic of Mauritius, in its capacity of data controller, via the website icoach.africanmanagers.org (the “Site”) that is owned and operated by AMI. This Policy complements the AMI Terms of Service icoach.africanmanagers.org/pages/terms ) and forms an integral part of such Terms of Use.

Please read this Privacy Policy carefully - by using this Site you agree to its terms (including as amended from time to time). If, for any reason, you do not agree to the terms of this Privacy Policy, please stop using the Website immediately.

Processing Personal Data

AMI observes the following principles when processing Personal Data:

  1. Fairness: AMI will process Personal Data fairly and lawfully.
  2. Purpose: AMI will process Personal Data for the following purposes:
    • Where necessary for the provision of AMI’s services to you (or your company or sponsor, if you are a part of an institutional programme) or otherwise for the performance of a legal relationship between AMI and you (such as to administer your membership or provide support).
    • Where necessary for complying with an obligation imposed on AMI by applicable law.
    • Where AMI has a legitimate interest that, on balance, justifies the processing (such as to improve the quality of AMI’s services).
    • For other purposes (such as providing notifications on course progress, messages, or other relevant notifications to you), you can opt out of these notifications in your personal settings.
    • Records of your participation in Online Communities, Courses or Programmes, may be used for researching online education. In the interests of this research, you may be exposed to slight variations in the course materials that will not substantially alter your learning experience. All research findings will be reported at the aggregate level and will not expose your personal identity.

    AMI will also compile aggregate statistics regarding the use of the Site and AMI’s services, studying the impact of AMI’s services and platform optimisation.

  3. Proportionality: AMI will limit the processing of Personal Data to that which is adequate, relevant and not excessive in relation to the purposes for which AMI collects and uses it.
  4. Transparency: AMI will always keep Privacy Policy up to date and clearly state how and why we collect and process user data. If you have any questions about your data you can contact us at any time.
  5. Protection: AMI will not share your Personal Data with any other party, with the exception of 3rd Parties used to deliver critical services in the platform (such as processing or transmission of Personal Data for you), or, in the case of a company or sponsored programme, the client or sponsor responsible for the learning programme through which you have be granted a License to use AMI learning platform and services.
  6. Term: AMI retains personal data for no longer than is reasonably necessary to provide critical services and be prepared to provide services, should you so choose. As such, AMI retains Personal Data for a period of 10 years after you have used AMI Services or signed in to the AMI platform. After this period, your details will be anonymised or removed and you will no longer hold an account on the AMI site. You can request your account and details to be removed at any time.

Sources of Personal Data

In order to benefit from AMI services, you will need to register on the Site and create a profile. Registration on the Site requires the provision of such Personal Data as user name, first and last name and email address. You can further voluntarily choose to provide additional Personal Data, such as your education, work experience, photo, accomplishments on the Site, etc. As part of your registration, you decide whether to make your expanded profile available to other users of the Site. As you use AMI online educational and social learning services, AMI will collect Personal Data regarding your subscriptions, membership details, courses completed, competency valuations and other activities on the Site. You may be asked, throughout an AMI Programme to submit information in pre- and post- Programme surveys, including self-assessment of competence and feedback on AMI Content and Services.

The principal source of Personal Data is you. AMI does not receive Personal Data from third party sources, except where you voluntarily decide to create your profile using your Facebook, LinkedIn or Google plus account (in which case your social profile data will be imported from these accounts).

AMI also collects information such as IP address, connection speed and Internet service provider domain name. This information is anonymised and collected through a variety of methods, including cookies, web beacons and tracking content upload, view and download. If you refuse cookies in browsers, certain features of the Site may be unavailable to you.

Lawful Basis for Collection of Data

AMI collects user data only under the following legal means:

Sharing and/or Transferring Personal Data

AMI may share or transfer Personal Data in the following circumstances:

Some of these recipients could be located in foreign countries, both within and outside the European Union (EU). Some of these countries do not have specific data protection laws and so may provide less legal protection for your Personal Data. In these instances, AMI will process your Personal Data in the manner described by this Policy and in accordance with applicable law.

Sensitive Personal Data

As a general rule, AMI does not collect “Sensitive Personal Data” through the Site. “Sensitive Personal Data” means Personal Data concerning racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, sex life, health or medical records and, if permitted by applicable law, criminal records. By volunteering unsolicited sensitive Personal Data to us (e.g., by submitting your full profile or pictures online), you expressly consent to your Personal Data being used as described in this Policy.

Data Security and Integrity

AMI uses various technological and procedural security measures in order to protect the Personal Data that we collect, use or transfer from loss, misuse, alteration or destruction. AMI has comprehensive data protection processes in place to protect all client and user data.

However, you should be aware that, due to the open and unsecured character of the Internet, AMI cannot be responsible for the security of transmissions of the Personal Data over the Internet. We commit to communicating any breach of data immediately to any and all affected users, should such a breach ever occur.

Accessing, Correcting, Updating and Deleting Personal Data

If you would like to request a copy of your Personal Data, then please send an email together with a proof of your identity (such as passport or identity card) to support@africanmanagers.org. Also, if you consider your Personal Data to be incorrect or wish to have it deleted, then please send an email together with a proof of your identity (such as passport or identity card) to support@africanmanagers.org.

You can unsubscribe from any AMI communications either by clicking ‘unsubscribe’ on the communication itself (and following any steps requested) or by logged in to the platform and changing your mail preferences in your settings.

You can delete your data at any time by contacting us, or by deleting your account in your settings.

Notification of Changes to this Policy

This Policy was last updated on 25th May, 2018. AMI will inform you of updates to this Policy by contacting you or by posting updates on its Site.

Contacting AMI

If you have any questions about our Privacy Policy, or have any complaints or concerns about your data please contact us by e-mailing us at  support@africanmanagers.org or writing to: AMI – African Management Initiative, 24 Dr. Joseph Rivere Street, Port Louis, Mauritius.

Effective Date: May 25, 2018.